Our Mission
RootMama is a leading Afrocentric wellness company helping women grow healthy families. We provide maternal care in your Divine reflection.
Our Vision
We envision a world where all of our babies can enter into the world peacefully and into the arms of loving, empowered parents. We envision a world where all parents have the information to make wise choices and a support team to help them thrive. We envision a world filled with strong healthy family units with the tools and resources to thrive.
Our Philosophy
We believe in the ancient and innate wisdom of the woman. We believe that birth is healthiest when it starts on its own. We believe in the regenerative, restorative ability of the female reproductive system. The body is always striving for total health and optimal wellness. If a woman invites RootMama to join her wellness journey, we only enhance and magnify the inherent, healthy efforts of her body. We employ positive affirmation, energy, and encouragement to support mothers and families in their birth and health journey. We are multifaceted and comprehensive in our approach to serving mothers and families. We nurture our mothers with "roots"— with herbs, ancient wisdom, natural remedies, fruits, and traditional movements. We offer solutions and information aimed to remedy the "root" of any problem. Hence, we are RootMama. The essence of our practice is based on the legacy of the Black midwife in the rural south. She served the holistic nature of the woman and her family.
Our Her-story
A young adolescent started her mense with very little information or support. She endured intense pain. She missed school. As she grew into a young adult, she missed class, work and many important life events because of the pain and anguish associated with her mense. Other aspects of her health also were also compromised. From the moment that she started her mense and experienced pain, she felt a deep connection with her ancestors who were forcibly brought to the United States. She knew the pain was generational. She knew the pain was inherited. And she hoped the pain did not have to continue nor be passed on to the next generation.
Curiosity blossomed in her heart and she wondered how she could stop this cycle of pain. As she watched many women in her immediate family get hysterectomies and be diagnosed with uterine fibroid tumors, she declared that it would not be her fate. She had a desire for wellness before she even had the language to articulate it. This young woman was our founder, Freya Morani.
This curiosity and desire for a healthy womb were the humble beginnings and the seed planted that would eventually sprout to become RootMama. Freya discovered vegetarianism, herbs and the teachings of Queen Afua to heal her womb and heal her body and Spirit. She then discovered the teachings of Shafia Monroe and the legacy of the Black midwife in the rural south.
In 2011, Freya trained at the International Center for Traditional Childbearing in Portland, OR directly with Mama Shafia Monroe. She launched RootMama in January 2012. By February 2012, RootMama was supporting three mothers' pregnancy journey. In April of that year, RootMama supported its first home birth. Later that month, RootMama supported a birth at a birthing center. Then a few months later in May, RootMama supported a natural birth in a hospital. This flow of home birth, birthing center birth and hospital birth has been the culture of RootMama.
RootMama is a unique company that caters to women birthing in all these places. RootMama continues to help women prepare women for conception and healthy pregnancy with fertility services. RootMama nurtures and supports expecting families.
In 2014, RootMama added more doulas to the team and continued to grow. In September 2017 RootMama launched its first wellness studio in the Southwest Dallas suburb of Duncanvillle, TX. Now RootMama has a home-base for serving it's diverse clientele in the Dallas area and beyond.
Curiosity blossomed in her heart and she wondered how she could stop this cycle of pain. As she watched many women in her immediate family get hysterectomies and be diagnosed with uterine fibroid tumors, she declared that it would not be her fate. She had a desire for wellness before she even had the language to articulate it. This young woman was our founder, Freya Morani.
This curiosity and desire for a healthy womb were the humble beginnings and the seed planted that would eventually sprout to become RootMama. Freya discovered vegetarianism, herbs and the teachings of Queen Afua to heal her womb and heal her body and Spirit. She then discovered the teachings of Shafia Monroe and the legacy of the Black midwife in the rural south.
In 2011, Freya trained at the International Center for Traditional Childbearing in Portland, OR directly with Mama Shafia Monroe. She launched RootMama in January 2012. By February 2012, RootMama was supporting three mothers' pregnancy journey. In April of that year, RootMama supported its first home birth. Later that month, RootMama supported a birth at a birthing center. Then a few months later in May, RootMama supported a natural birth in a hospital. This flow of home birth, birthing center birth and hospital birth has been the culture of RootMama.
RootMama is a unique company that caters to women birthing in all these places. RootMama continues to help women prepare women for conception and healthy pregnancy with fertility services. RootMama nurtures and supports expecting families.
In 2014, RootMama added more doulas to the team and continued to grow. In September 2017 RootMama launched its first wellness studio in the Southwest Dallas suburb of Duncanvillle, TX. Now RootMama has a home-base for serving it's diverse clientele in the Dallas area and beyond.
What We Offer
RootMama offers maternal care - services, support, and professional guidance - in your Divine reflection. RootMama strives to provide excellence to our clients so that our clients feel nurtured, supported, validated, heard and seen. We offer fertility and preconception strategy. We offer pregnancy support. We offer birth doula and postpartum doula services. We offer prenatal education and childbirth preparation guidance. We provide herbal products and wellness guidance.
Who We Are
RootMama is a leading Afrocentric wellness company. Our team of professionals serve women at every stage of her reproductive season. We are your Divine reflection. We are your sisters. We are experts in perinatal support.
Who We Serve
We work with women who have a desire to live a healthy lifestyle. We work with women who are curious about wellness and eager to incorporate holistic and healthy practices in their daily lives. Our fertility and preconception clients want to conceive a health baby using natural elements. Our pregnant clients want a gentle, pleasurable and natural birthing experience. Our parents of infants want to bond with, nourish and nurture their children in the healthiest way possible. Black mothers (African-American mothers) are especially attracted to us because they feel a sense of home, understanding, acceptance and respect. RootMama doesn't need to take a diversity training to learn how to serve Black women because we love Black women. We are Black women. We recognize the unique needs and culture of Black women and families.
